We are the CHAINge in the business of breast cancer.
Who We Are
About Us
After gaining extensive experience as a lived-experience expert and patient advocate, Jasmine Souers, the founding President and CEO of The Missing Pink Breast Cancer Alliance, recognized that greater progress could be achieved through collaboration among organizations.
Faced with the competitive nature of the breast cancer industry, Jasmine aimed to establish an organization that would foster cooperation toward shared objectives in advancing health equity. The Missing Pink Breast Cancer Alliance develops shared resources, like More Life Magazine, facilitates knowledge exchanges, and forges partnerships to reduce duplicated efforts and maximize resources.
We believe when each link in the chain of community is both strong and supportive, the collective impact of our combined actions will bring about a better future for every person affected by breast cancer. We are the CHAINge in the business of breast cancer.
Our mission
To improve the lives of people of color affected by breast cancer through community and collaboration.
Our Vision
A breast cancer community that works collaboratively in the pursuit of health equity to better serve and support people of color.
Our Values
At The Missing Pink BCA, we believe in:
- Innovation and the power of possibility.
- Collaboration rooted in integrity, sustainability and goodwill.
- Representation that reflects the needs and experiences of the community we serve.
Our Board
Jasmine Souers, President and CEO
Penney Davis, Secretary
Desiree Tyree, Treasurer
Thelma Brown
Deriece K. Harrington
Stephanie Johnson
Julia Maues
Our Founder
JASMINE DIONNE SOUERS
President and CEO
Jasmine Souers, a resilient young breast cancer survivor, advocates passionately for hope, health, and healing for all. Leveraging her personal experience and marketing expertise, Jasmine spearheaded national initiatives to educate and empower women of color affected by breast cancer as co-founder of For the Breast of Us.
Today, Jasmine is the founding President and CEO of The Missing Pink Breast Cancer Alliance and Editor of More Life Magazine. She is an advisory board member for GRASP and lends her experiences and expertise to organizations such as Metastatic Breast Cancer Alliance, Black Women’s Health Imperative, American Cancer Society’s National Breast Cancer Round Table and the CDC’s Advisory Committee on Breast Cancer in Young Women.